5 Bad Landing Page Examples & How We Would Fix Them

Landing pages are crucial for online businesses, serving as the virtual store-front for products or services. However, many websites fall prey to landing page mistakes that hinder user experience and ultimately cost them conversions. Let's explore five common landing page blunders and how to remedy them.

1. The Cluttered Chaos

Problem:

• The page is crammed with too much information, multiple calls-to-action, and distracting visuals. Visitors feel overwhelmed and struggle to focus on the key message.

Fix:

• Simplify and Streamline: Declutter the page by removing unnecessary elements. Stick to a single primary call-to-action.
• Prioritise Information: Use a visual hierarchy to guide visitors' attention. Highlight the most important information above the fold.
• White-space is your friend: Employ ample white-space to create breathing room and enhance visual appeal.

2. The Missing Message

Problem:

• The page lacks a clear and concise value proposition. Visitors are left wondering what the page is about and what they are supposed to do.

Fix:

• Craft a Compelling Headline: Use a strong headline that immediately conveys the key benefit or offer.
• Succinct Value Proposition: Articulate the value proposition in a clear and concise manner.
• Focus on Benefits: Highlight the benefits users will receive from taking the desired action.

3. The Endless Scroll

Problem:

• The page is excessively long, requiring visitors to scroll endlessly to find relevant information or the call-to-action. This leads to frustration and abandonment.

Fix:

• Condense Content: Keep the content concise and to the point. Eliminate fluff and unnecessary details.
• Break it up: Use subheadings, bullet points, and images to break up large blocks of text and make the content more readable.
• Strategically Place CTA: Repeat the call-to-action throughout the page, ensuring it's always within reach.

4. The Bait and Switch

Problem:

• The ad or link that led visitors to the landing page doesn't match the page's content. This creates confusion and distrust, leading visitors to quickly bounce.

Fix:

• Maintain Consistency: Ensure message match between the ad or link and the landing page.
• Deliver on Promises: Fulfil the expectations set by the ad or link. Provide relevant and valuable information.
• Build Trust: Establish credibility through testimonials, social proof, and trust badges.

5. The Form Field Frenzy

Problem:

• The lead capture form is too long and intrusive, asking for excessive personal information. This creates friction and discourages conversions.

Fix:

• Minimise Form Fields: Only ask for essential information that is absolutely necessary.
• Progressive Profiling: Gather additional information gradually over time through subsequent interactions.
• Offer Incentives: Provide value in exchange for personal information, such as exclusive content or discounts.

Conclusion:

Effective landing pages are crucial for driving conversions and achieving online success. By avoiding these common mistakes and implementing the suggested fixes, you can transform your landing pages into powerful tools that attract, engage, and convert visitors into loyal customers. Remember, every landing page should have a clear purpose, a compelling message, and a frictionless user experience.

Call to action:

Have you encountered any of these landing page mistakes? Share your experiences in the comments below! Also, feel free to reach out if you need assistance with optimising your landing pages for better results.

By addressing these common pitfalls and implementing the suggested solutions, you can significantly improve your landing pages' performance and achieve greater online success.